"Let me increase your success by integrating the critical elements of competitive marketing into a real world, executable strategy. I will help you create immediate added-value throughout your organization as we solve your long-term, yet evolving, marketing challenges."
Senior Consulting Associate
By leveraging her in-depth knowledge and vast experience, Laura can help you develop and implement comprehensive, results-oriented solutions to meet a wide variety of strategic marketing challenges.
Laura will utilize her diverse, hand's-on experience to quickly uncover and address your business complexities. By utilizing the latest business models, tools and best practices, she will assist you in developing effective and actionable solutions that position your firm for heightened growth and profitability.
Laura will help you develop cohesive business strategies that align the goals and capabilities of your firm with associated market dynamics and customer needs. She will work with you to implement aggressive marketing and sales prospecting programs that produce quantifiable results—from initial needs identification to tactical execution—by addressing elements such as customer value, market opportunity, segmentation strategy, competitive differentiation, branding, positioning, promotions, pricing, organizational/channel effectiveness, and resource optimization.
Clients will benefit from Laura's established track record with strategic planning and implementation of integrated advertising and marketing programs that fit any budget. Count on Laura's creativity, enthusiasm, drive, and strong analytical skills to provide a dynamic, deeply client-centric approach to your initiative.Laura earned her M.B.A. from the University of Rochester 's William E. Simon Graduate School of Business Administration ( New York ) and holds a B.A. in English from Syracuse University.